In this presentation, we explore how Animal Rebellion, our actions and our messaging are being portrayed in the media. Kieran, a member of Animal Rebellion’s Press team, will provide a summary of our breadth of features across mainstream and independent media outlets, whilst pointing to examples of how action design and media strategy can lead to effective and extensive coverage in the press. The outcome of this presentation, with space for discussion, should lead to a better understanding of how Animal Rebellion can influence the media.