We’re not just demanding that Arla go plant-based by 2025, we’re demanding that the government supports companies like Arla by funding a just transition for workers in meat and dairy industries to just and sustainable alternatives.
The march will depart from Smithfield Market and will have a circular route making symbolic stops at Unilever, Cargill and the Marine Stewardship Council
Animal Rights marches in previous years have mobilised thousands of people
This demonstration was organised by the group Animal Rebellion who will be joined by many other animal rights groups and activists
On the 28th of August 2021, people will march for animal justice during the National Animal Rights March. The starting point is Smithfield Market in London at 12.30. But why this location as our starting point? With a history of selling animals (dead or alive) for a millenia, Smithfield Market is at the heart of British animal exploitation. It is the biggest wholesale meat market in the UK. Yet, 10,000 people transformed it into a place of hope and optimism in October 2019, during Animal Rebellion’s first non-violent direct action. Read more about why we did this. We occupied it and turned the cruel and gruesome meat market into a joyful and abundant beet market. We showed how a future[…]
The Animal Rights March is passing near the headquarters of Unilever on the 28th of August 2021, to ask the corporate giant to make changes towards a just and sustainable plant-based food system. The mega-company branches over 190 countries and possesses brands of food items, home and personal care products. We are surrounded by Unilever products. In 2018 Unilever’s annual revenue was 20.62 billion euros. Unilever contributes to animal agriculture and animal abuse through several means. That’s why we gather at its headquarters to show unity for animal justice and propose solutions. For cows and their babies Almost all major ice-cream brands that use dairy are owned by Unilever. A few brands, such as Magnum and Ben’n’Jerry, have introduced plant-based[…]
Press release: Animal Rebellion Date: 16/07/2021 UPDATE: ANIMAL REBELLION HOLDS BLOCKADE AT MCDONALD’S ONLY BURGER FACTORY FOR MORE THAN 24 HOURS An Animal Rebellion blockade at McDonald’s only UK burger factory has halted production for over 24 hours Campaigners say they will stay as long as it takes for McDonald’s to listen and respond to their demand for a plant-based menu by 2025 A camp is set up on site with numbers rising throughout Thursday and more expected today. Animal Rebellion, a mass movement using nonviolent civil disobedience to call for a just, sustainable plant-based food system, has been camped outside OSI Food Solutions in Scunthorpe since the early hours of Thursday morning. This site is believed to make three[…]
Animal Rebels occupy McDonald’s to demand the fast food restaurant chain to go fully plant-based by 2025 for the animals, people and the planet. Click here to read the first press release and here to read the update after 24 hours of blockade. Our blockade showed us that around a few dozens of people can shut down one of the biggest brands in the world. We are here with solutions and ask the biggest fast-food company to transition to a sustainable and plant-based only system. A small group of people took on a giant. Why? We target McDonald’s because they are the perfect illustration of a system that unapologetically destroys animals’ bodies, society’s wellbeing, and the environment. McDonald’s is a[…]
Around 100 protestors set up a blockade using trucks, tents, bamboo structures and a roof occupation in the early hours of this morning to stop the facility from distributing burgers. The protestors have said they will stay as long as it takes until McDonald’s commits to changing towards a plant-based menu. They are encouraging everyone to join the camp and protest against McDonald’s for their track record of destroying the environment, poor labour conditions and animal exploitation.
Protestors from Animal Rebellion are targeting McDonald’s by blockading all four of their UK distribution centres, which supply approximately 1300 restaurants and serve 3.5 million customers each day.
*Originally published 29 November 2020* November 30th: a day to commemorate and keep in our thoughts the hundreds of animal species that we have lost. This year’s theme is looking at anti-racism in the environmental movement. Living Planet, a WWF report, stated that between 1970 and 2010 the population sizes of all amphibians, fish, mammals, birds, and reptiles fell by half on average. Some of our favourite and loved animals are down to their last hundreds and we are the major cause for it. From all land used for agriculture, 77% is used directly and indirectly for animal agriculture. Rearing livestock and growing their food is the largest contributor to deforestation and the largest cause for endangered, near-extinct, and lost species. I spoke with 18[…]
*Originally published 31 October 2020* Since the 1970s we’ve been slowly exterminating wildlife around us. Here are five facts about UK wildlife which are plain spooky. 1. 41% of the UK’s biodiversity has declined. The main contributors are (1) agricultural practices, (2) climate change, (3) pollution, (4) woodland management, and (5) invasive non-native species introduction for shooting. In the UK, 72% of the land is managed for agriculture — devastating natural habitats everywhere. Climate change has caused the Kittiwake (gull) population to reduce by 70% and the Department for Food and Rural Affairs (DEFRA) has been releasing and is due to release 50 million non-native birds to British natural sites each year. This is purely for fun — shooting as a sport — but the impacts are[…]