*Originally published 30 November 2019* How is it possible that while there is increasing scientific knowledge and public concern about the catastrophic impact of factory farming on the earth, animals, and human beings, DEFRA (Department for Environment, Food and Rural Affairs) is not reducing, as it should be, but is in fact increasing subsidies for factory farms? A joint investigation by the Guardian and the Bureau of Investigation discovered that factory farm operators were granted approximately £70 million of public money between in 2016 and 2017. The types of operations that received subsidies include: “Feedlot-style beef units, rearing thousands of cattle in outdoor yards; so-called megadairies, with herds of up to 1,800 cows; Intensive egg producers using cage housing systems; poultry megafarms and pig units which[…]
Are We All Being Milked?
*Originally published 28 November 2019* At a ‘Women in Dairy’ conference earlier this year, Dr Jude Capper, an ‘independent livestock sustainability consultant’ who also runs the ‘Februdairy’ campaign which attempts to promote animal milk, showed a slide during her presentation which featured two young children drinking what appears to be cows’ milk products. The message on the slide read, ‘Our biggest challenge is to keep dairy in the diets of future food purchasers’. This targeting of children by the dairy industry is not new, even if, evolutionarily speaking, drinking the bodily secretions of another species is. Set against the 300,000 year history of our species, drinking milk is a relatively new habit. Before about 10,000 years ago, hardly anybody drank milk,[…]
Incentivising Plant-Based Businesses: A Necessary Step Towards a Just and Sustainable Future
*Originally published 16 November 2019* *Updated 15 November 2021* As part of Animal Rebellion’s response to DEFRA’s National Food Strategy, Animal Rebellion has made ten core suggestions. The first is to incentivise a just and sustainable plant-based business model. In their (invited) consultation with DEFRA, Animal Rebellion points out that vegans and vegetarians are expected to make up a quarter of the population by 2025. They note that in response to the increasing demand for ethical plant-based alternatives to meat, fish, dairy, and other animal products, plant-based businesses have been on the rise. The popularity of Beyond Meat products (such as the Beyond Burger, made from pea protein, coconut oil, potato starch, and beetroot juice) and other plant-based alternatives to animal products is[…]
What Anti-speciesist Rewilding Looks Like — and How to Get There
*Originally published 10 September 2019* Okay, imagine it is year X, when animal products are almost universally seen as unnecessary, unhealthy and a product of a particularly cruel period in our relationship with the planet and its other inhabitants. This is the year when most people shudder in disgust at what only recently was accepted as the norm. The food production system is being completely restructured, with fishers continuing their transition from killing marine animals to planting and harvesting kelp, while farmers are now producing plants for human consumption only. We no longer breed animals in their billions, we no longer subject them to a life of enslavement, and we no longer sentence them to death on the grounds that[…]
Cargill Family, A Historic Choice is upon You: Planetary Destruction or Climate, Animal and Human Justice?
*Originally published 25 October 2019* An open letter from Animal Rebellion to the ‘silent giant’ that holds the fate of many of the world’s forests, billions of worlds’ farmed animals and much of the global food-system in its grip. Over 140 years Cargill, whilst remaining little-known, has grown to be one of the largest traders of commodities for the animal-agricultural industry. Your company is one of a handful that control up to 90% of the worlds grain markets. Your company is also the largest worldwide producer of the grain-based feed for farmed animals and the third-largest “meat processing” company in the world.Today, your agri-business is the largest food-conglomerate in the world. Astonishingly, all this makes your organisation directly accountable for: the life and death experiences of billions of commoditized[…]
Red Tractor: Assuring Animal Cruelty
*Originally published 19 October 2019* Rather than ensuring farm standards, Red Tractor fools the unaware consumer into supporting animal cruelty. ‘Facts are irrelevant. What matters is what the consumer believes’, said Seth Godin, American author and business executive. Animal agriculture and its representatives are well aware of this fact and consumers’ desire to be reassured that the products they purchase are ethical and of high quality. But how many are aware that labels, assurance schemes and terms such as ‘humane’ and ‘farm fresh’ mean very little for the 6.4 billion animals killed for food in the UK every single year? Animal Rebellion has been protesting at the headquarters of Red Tractor, a product certification programme that is made up of a[…]
Where Is the Compassion for Sentient Marine Animals in the Fishing Industry?
*Originally published 12 October 2019* As Animal Rebellion activists invite Billingsgate Fish Market into dialogue on the climate crisis and the plight of the the 2.3 trillion marine animals killed every year, we look at this often forgotten victims of our current food system. It’s easy to forget about fish or to dissociate ourselves from them and them from food, unlike cows, pigs, and sheep, which we see all around us in the landscape. When we order a salmon steak in a nice restaurant, collect a battered cod from the local chippy, or buy our favourite mackerel pate in the supermarket, we’re not usually thinking of these aquatic animals as sentient beings. It’s not often covered in the media that fish are[…]
Love and Fruit in the Time of Catastrophe: Animal Rebellion Converts Smithfield MEAT Market into Smithfield BEET Market
*Originally published 10 October 2019* Animal Rebellion is responding to the climate catastrophe the only way one should: with love and fruit. In the face of total climate (and social) breakdown, Animal Rebellion is challenging our poisonous system in an unconventional but incredibly potent way: with apples, beets, and broccoli and a hefty dose of genuine loving kindness. The images and videos that have been emerging in the press and on social media since October 7th, of hundreds of animal rebels camped peacefully inside the main hall of Smithfield Market, the UK’s largest meat market, and one of the largest in Europe — a symbol of the cruel, toxic, and destructive food system in which we currently live — are magnificently[…]
What is Animal Rebellion’s Relationship with Extinction Rebellion?
*Originally published 6 September 2019* Our origins Animal Rebellion came into being to make sure that everyone who cares deeply about animals and the planet knows that, in the coming October Rebellion, there is a group representing them. A group made up of all of us. Many of you were already asking: what about the animals? Many of you were waiting for Animal Rebellion to come along. So here we are. Most of us who formed Animal Rebellion were already involved in other animal justice groups such as Save, Animal Justice Project, AV, Hunt Sabs, and local action groups, as well as animal advocates from academia, the media, and other walks of life. We knew that, as people who care[…]
The Amazon Ablaze: Bolsonaro and the Meat Industry Are Fuelling the Flames
*Originally published 24 August 2019* For over three weeks thousands of acres of once lush green forests of the already severely threatened Amazon, home to local indigenous communities and millions of animal, bird, insect, and plant species, have been burning. According to Brazil’s space research centre Instituto Nacional de Pesquisas Espaciais (INPE), over 75,000 fires have now been spotted in 2019 so far — an 85 per cent increase from the same period last year. It’s believed around one million indigenous people from up to 500 tribes are at risk from the fires, while hundreds of thousands of other animals for whom the dense forest is home, are desperately trying to flee, or are dying agonising deaths in this human-made[…]